Email marketing is marketing or promoting products through email. Email marketing is a quick, and affordable way to reach out to potential customers. It makes the entire digital marketing process more effective by sending personalized messages to customers. Email marketing enables marketers to know customers’ behavior and demands. It is vital to provide customized services and also helps to improve business strategy. Email marketing offers a wide range of advantages in the digital marketing sector. Shopify is the leading features-rich eCommerce platform for emerging businesses. Shopify web designers and website developers create and develop appealing and outperforming eCommerce websites by utilizing Shopify features.

What is Shopify email marketing?

Shopify allows email marketing to target audience by sending messages through email. A personalized message is the best way to boost conversion by giving valuable information to customers. Email marketing allows you to find your loyal customers as it is a permission-based process. Through email marketing video messages and customers’ reviews can also be sent to deliver information about the quality of your products and services. Word of mouth and customers’ opinions are more influencing ways to attract the audience.

What are the benefits of Shopify email marketing?

• Engaging Strategy

Email marketing has different subjects and elements as per different customers. It is a highly personalized way to make them feel special. Through email marketing, marketers know about customers’ needs. Email marketing helps marketers to improve their business.

• Personalized content

Individualized content is more personalized. The right message to the right customer makes a huge difference in the marketing process. Personalized emails bearing the customer’s name show noticeable clickthrough rates.

• Interaction facilitating feedback

Email marketing facilitates interaction between customers and businesses. It is the best way to collect customers’ feedback. Feedback helps to focus on delivering a great customer experience. It is a key factor for scale-up sales and revenue. Email marketing thus keeps customers engaged, connected, and active in purchasing.

• Generate traffic

Through emails, customers get to know about products, services, discounts, and sales offers. Stay updated on new arrivals and all exciting offers. Moreover, your eye-catching websites with great functionality on Shopify eCommerce platform incredibly gravitate traffic to your marketplace.

How to do email marketing on Shopify eCommerce?

Email marketing is a powerful strategic component in digital marketing. An attractive website can only attract viewers who are on the shopping hunt. But a highly personalized mail can drive traffic and ROI by delivering quality information. It is the best way to interact with customers and make them visit your site frequently. Email marketing also helps customers to make their buying decisions. Email marketing is not about sending any mail to any customer, but it is a channelized process that takes place after gross analysis about the customers. Here are some useful tips to make email marketing successful:

1. Type of email

For effective email marketing, it is important to understand the type of emails. To inform about sales and offers we send self-promotional mails. Relational emails are used to send weekly newsletters to describe products and services. Transactional email is a revert of a customer’s action. It includes a welcome message, subscription confirmation, and purchase confirmation. You can select your audience from the data collected through Google analytics and social media platforms.

2. List of qualified lead

Analysis of website visitors is important while creating a list of the target audience. Shopify eCommerce is a high-performing platform that delivers detailed information about website visitors. You can also know what they are searching for at your site. Many visitors leave a site. To convert those abandoned visitors into your customers you can send personalized emails with discount or coupon offers on products they were searching for at your site.

3. Influencing Subject line

Email subject line also describes your brand’s personality. A crisp clear subject line that tells customers more about the entire content is pretty influencing. Personalized subject line drives attention. Email subject line must be compelling and interesting. The first line of the email should clearly describe the benefits of the products and services you are offering.

Emails that contain personal stories are likely to influence customers. The use of videos, GIFs, and surveys keeps customers engaged.

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