INDUSTRY

Wellness, DTC, skincare

WHAT WE DID

scale

Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD
Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD

PLATFORM

shopify

client

camille & stone

Camile & Stone is a fast-growing contemporary jewellery brand offering premium 18k vermeil and moissanite pieces without the luxury markup. With over 350,000+ happy customers, the brand is built on affordable luxury, meaningful gifting, and a strong influencer-driven social presence.

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The challenge

Camile & Stone needed a cleaner, modernised Shopify architecture that maintains its luxurious aesthetic but performs like a high-volume DTC engine.

Pod Starter Kit

Key challenges

  • Simplify product discovery while retaining the premium brand aesthetic.
  • Increase conversion rate, especially on mobile for ad traffic.

Our goal

  • Establish a repeatable, scalable foundation across collections and product types.

our approach

We re-engineered the Shopify storefront by separating brand aesthetic from e-commerce performance logic to create a web experience that feels luxurious and converts at scale.

  • LANDING PAGE

    LOREM IPSUM

  • MOBILE SCREENS

    LOREM IPSUM

  • Discovery to Architecture

    Our discovery phase focused on mapping every touchpoint where customers make micro-decisions

    We focused on navigation, filters, PDP layout, media order, pricing visibility, gifting modules, and checkout trust elements.

Design to Build

We rebuilt Camile & Stone’s Shopify experience using modular, high-performance components to ensure PDP Rebuild for High-Intent Shoppers

We mapped every piece of content across the site and reorganised it into a deterministic purchase flow

Giftability as a Core UX Feature

Since the brand relies heavily on gifting

high-Conversion Homepage Flow

redesigned to convert ad traffic instantly

Cleaner scroll rhythm

Reduced visual noise

RESULT SUmmary

Our streamlined Shopify architecture and PDP rebuild helped Camile & Stone convert a visual-heavy jewellery brand into a fast, clear, and high-performing commerce experience.

  • Improved mobile conversion rate through clearer PDP, faster rendering, and simplified checkout journey.
  • Reduced load times across collections and PDPs by optimising large lifestyle media.
  • Better ad traffic retention with a cleaner homepage and stronger social proof.
  • Stronger merchandising logic across collections improving browse-to-purchase flow.

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SEE ALL OUR WORK

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