INDUSTRY

Wellness, DTC, skincare

WHAT WE DID

scale

Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD
Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD

PLATFORM

shopify

client

Feel rooty

FeelRooty is a next-generation wellness brand creating mushroom-based adaptogenic beverages designed for focus, energy, and long-term well-being. Their visual identity is bold, organic, and storytelling-rich. FeelRooty partnered with CloveCode to rebuild their Shopify experience from the ground up.

visit the website

The challenge

They needed a complete first build, a store that could communicate their product, explain the science, attract first-time buyers, and serve as the foundation for future scale.

Pod Starter Kit

Key challenges

  • They needed a complete zero-to-one digital presence from navigation design to product storytelling to mobile layout.
  • Educating a First-Time Audience About a New Category

Our goal

  • Launch a High-Converting Shopify Store From Zero

our approach

We built FeelRooty’s store as a conversion-led, mobile-first experience, designed to explain the product in seconds and guide users through a structured decision pathway.

  • LANDING PAGE

    LOREM IPSUM

  • MOBILE SCREENS

    LOREM IPSUM

  • Discovery to Architecture

    Our discovery phase centered on understanding the FeelRooty buyer: curious, wellness-focused shoppers who need simple explanations and a fast route to benefits.

    We built the homepage as a guided funnel

Design to Build

We engineered a flexible product-tile system that standardises how all products appear across the site. This helps reduce friction and also ensures that future SKUs can be added instantly without breaking visual consistency.

The toggle is simple, the benefits are visible above the fold, and the structure encourages first-time shoppers to consider long-term value without pressure.

product card framework optimized for

Fast product recognition

Ultra-clean

stacked sections

Clear explanation of benefits

Subscription-Ready PDP

RESULT SUmmary

We delivered a warm, approachable, high-clarity Shopify build that introduces a new wellness brand to the world with confidence

  • A fully launched DTC storefront ready for scale
  • Clear, fast product understanding for new users
  • Higher trust at every step due to strong UGC and review placement
  • Modular content system enabling rapid updates and product launches

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SEE ALL OUR WORK

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