INDUSTRY

DTC Wellness Brand

WHAT WE DID

launch

ANALYTICS SET-UP
Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
ANALYTICS SET-UP
Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration

PLATFORM

shopify

client

MORNING GLORY

Morning Glory is a Polish wellness brand that invites people to begin their day gently. Their blends from vegan collagen boosters to superfood mixes are created to be simple, natural, and joyful additions to everyday routines. The brand has a warm, analogue visual universe: pastel gradients, nostalgic typography, cosy lifestyle photography, and a tone that feels personal and unhurried. Their world lives somewhere between comfort and creativity

visit the website

The challenge

Morning Glory needed an online store that could express their playful, pastel brand story in a structured, scalable digital system

Pod Starter Kit

Key challenges

  • Create a clean, calm shopping experience that matches their offline personality
  • Support future product lines and seasonal campaigns
  • Load fast and behave consistently across mobile

Our goal

  • Our job was to build a Shopify store that felt soft and aesthetic but operated sharp, clear, and reliable underneath.

our approach

Bring harmony to a high-colour brand through UX structure, scalable architecture, and clean Shopify build practices.

  • LANDING PAGE

    LOREM IPSUM

  • MOBILE SCREENS

    LOREM IPSUM

  • Discovery to Architecture

    Morning Glory has a strong emotional brand, so we began by translating their analogue world into clear digital rules.

    Lifestyle imagery with narrative-driven layouts

Design to Build

We built a fast, lightweight Shopify 2.0 theme designed specifically around Morning Glory’s packaging and photography style.

Minimal product cards for a clean overview

OPTIMISED FOR

Smart asset management

Wide margins

and quiet typography to create calm

PRODUCT PAGES

designed for easy comparison and “what’s inside” education

RESULT SUmmary

Morning Glory’s new Shopify experience delivers the soft, emotional brand world they’re known for backed by clear structure, fast performance, and future-proof architecture.

  • A warm, emotional brand presence on Shopify
  • A structured UX system built for new blends and seasonal droPS
  • Clean, organised, scalable Shopify 2.0 architecture
  • Faster load times and smoother mobile experience

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