INDUSTRY

Wellness, DTC, skincare

WHAT WE DID

scale

Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD
Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD

PLATFORM

shopify

client

KOA LIFE

KOA Life is a fast-growing peptide skincare brand built by two founders who spent years navigating adult acne, inflammation, hormonal imbalances, and ineffective routines. Their formulations are rooted in science, led by peptides, and supported by herbalist-developed blends that actively repair and restore the skin barrier.

visit the website

The challenge

Even though KOA Life had strong product content, the structure of the previous website created friction.

Pod Starter Kit

Key challenges

  • PDPs were inconsistent, lacking a unified flow from benefits - ingredients - science - usage
  • Ingredient education lived in isolated pages, reducing its visibility
  • Cart experience created drop-off points due to unnecessary steps

Our goal

  • KOA needed a store that simplified decisions for new visitors while supporting deeper ingredient exploration for returning customers.

our approach

We used Shopify 2.0 to rebuild KOA Life into a fast, structured, discovery-friendly system.

  • LANDING PAGE

    LOREM IPSUM

  • MOBILE SCREENS

    LOREM IPSUM

  • Discovery to Architecture

    We mapped KOA’s existing content, before/afters, ingredient science, and product range into a simple, intuitive structure:

    Rebuilt Collections (clean, consistent card system)

Design to Build

Every major section is now Reusable, Rearrangeable, and Editable by KOA’s team.This allows KOA to launch new products or run campaigns without adding technical debt.

We rebuilt KOA’s store with a system-first mindset: every design choice, every module, and every interaction needed to reduce friction while supporting deep education and trust.

Subscriptions added

directly to the primary buying path

Unified PDP Template

Approachable benefit-first summary

Concern-Based Shopping

Our rebuild transformed KOA’s online experience into a high-performance, education-friendly system built to scale.

  • Clearer, faster navigation
  • Stronger PDP structure that increases buying confidence
  • Ingredient science presented in digestible, modular components
  • Cart and subscription UX simplified

RESULT SUmmary

Visual proof and reviews

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SEE ALL OUR WORK

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