INDUSTRY

Wellness, DTC, skincare

WHAT WE DID

scale

Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD
Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD

PLATFORM

shopify

client

SAC-CABINE

Sac-Cabine is a French travel-gear brand built around a single promise: help people travel lighter while saving money on luggage fees. Their signature vacuum-compression backpacks allow travellers to pack 50–60% more clothing without checking in a bag a value proposition that made Sac-Cabine a category leader.

visit the website

The challenge

Sac-Cabine had strong product-market fit but needed a clearer, more conversion-oriented ecommerce architecture that explained the product’s benefits faster and reduced cognitive load on mobile

Pod Starter Kit

Key challenges

  • Improve mobile-first conversion
  • Simplify the navigation and product hierarchy
  • Allow the team to run promotions, swap sections, and update content without further dev intervention.

Our goal

  • Bring scattered messaging (compression capacity, savings per trip, airline compatibility, guarantees) into a single, linear narrative.

our approach

We reorganised Sac-Cabine’s existing content into a high-conversion Shopify architecture, focusing on speed, clarity, and modularity. Our goal was simple, to make the user understand the bag, trust the bag, and buy it in the shortest path possible.

  • LANDING PAGE

    LOREM IPSUM

  • MOBILE SCREENS

    LOREM IPSUM

  • Discovery to Architecture

    Using only existing sections, we rebuilt the home as a structured funnel

    Our discovery process confirmed that Sac-Cabine’s strength was not variety it was the clarity of its hero value proposition. Instead of adding more design embellishments, the build needed to make the existing story frictionless.

Design to Build

The goal was to create a pixel-perfect implementation of Sac-Cabine’s brand and product story into a clean, high-contrast Shopify experience.

We mapped every piece of content across the site and reorganised it into a deterministic purchase flow

Navigation cleanup

We designed a structure that matches user intent

PLP clarity and scannability

We made product listing pages easier to compare

Promotion-ready components

Seasonal campaign sections built as add/remove blocks

RESULT SUmmary

Our structured, modular rebuild enabled Sac-Cabine to deliver a clearer, more persuasive, and far more mobile-efficient shopping experience.

  • Clearer articulation of capacity + savings in first fold
  • Reduced cognitive load on mobile
  • More persuasive trust stacking across pages
  • Future-ready architecture for scaling new products

see more of how we build

  • SAC-CABINE

    SAC-CABINE

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    Sac-Cabine is a French travel-gear brand built around a single promise: help people travel lighter while saving money on luggage fees. Their signature vacuum-compression backpacks allow travellers ...

    Client

    SAC-CABINE
    Bug Fixes & Small Tickets conversation rate optimisation
    SEE PROJECT
    Sold out
  • Feel rooty

    Feel rooty

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    FeelRooty is a next-generation wellness brand creating mushroom-based adaptogenic beverages designed for focus, energy, and long-term well-being. Their visual identity is bold, organic, and storyte...

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    Feel rooty
    Bug Fixes & Small Tickets conversation rate optimisation
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  • camille & stone

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    Camile & Stone is a fast-growing contemporary jewellery brand offering premium 18k vermeil and moissanite pieces without the luxury markup. With over 350,000+ happy customers, the brand is buil...

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    Bug Fixes & Small Tickets conversation rate optimisation
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  • Energy Bytes

    Energy Bytes

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    Energy Bytes creates The World's Most Delicious & Effective Energy Gummies. They’re a dynamic young and fresh vitamin brand, popular among people with a high performance lifestyle.

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  • Mille

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    Mille is a slow, tender, family-first knitwear brand built around one idea: warmth is an emotion you can wear. Every piece from tiny cardigans to hand-knitted balaclavas is crafted in small batches...

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  • KOA LIFE

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    KOA Life is a fast-growing peptide skincare brand built by two founders who spent years navigating adult acne, inflammation, hormonal imbalances, and ineffective routines. Their formulations are ro...

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    Bug Fixes & Small Tickets conversation rate optimisation
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  • Betro Simon

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    Betro Simone is a Los Angeles–based womenswear brand rooted in everyday luxury: denim, knits, loungewear, and seasonless essentials crafted with restraint and intention.The brand is positioned betw...

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    ANALYTICS SET-UP Bug Fixes & Small Tickets
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  • MORNING GLORY

    MORNING GLORY

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    Morning Glory is a Polish wellness brand that invites people to begin their day gently. Their blends from vegan collagen boosters to superfood mixes are created to be simple, natural, and joyful ad...

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    ANALYTICS SET-UP Bug Fixes & Small Tickets
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  • Ripple

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    Ripple+ is a next-gen wellness brand redefining aroma experiences with plant-powered diffusers that are 100% nicotine-free.Founded in 2019 in a Camden garage by Sam Lucie, the brand has grown into...

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    Bug Fixes & Small Tickets conversation rate optimisation
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SEE ALL OUR WORK

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