INDUSTRY

Wellness, DTC, skincare

WHAT WE DID

scale

Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD
Bug Fixes & Small Tickets
conversation rate optimisation
CUSTOM app integration
CUSTOM STORE BUILD

PLATFORM

shopify

client

Mille

Mille is a slow, tender, family-first knitwear brand built around one idea: warmth is an emotion you can wear. Every piece from tiny cardigans to hand-knitted balaclavas is crafted in small batches by skilled knitters, using responsible merino wool and timeless shapes meant to be passed down.

visit the website

The challenge

Mille needed a fully optimised Shopify build with a clearer mobile shopping flow, improved product discovery, and a modular theme architecture.

Pod Starter Kit

Key challenges

  • Low clarity in navigation as products grew across kids, women, and accessories.
  • Minimal storytelling on mobile, even though most customers shop via Instagram.
  • PDPs lacked conversion triggers like size guidance, material details, etc.

Our goal

  • Build a Shopify store that feels like a warm family journal but functions like a modern, high-performance retail engine.

our approach

We created a UX system that preserved Mille’s softness while strengthening retail clarity.

  • LANDING PAGE

    LOREM IPSUM

  • MOBILE SCREENS

    LOREM IPSUM

  • Discovery to Architecture

    We rebuilt their navigation into three clear layers: Primary (Men, Women, Kids), Secondary (Hats, Baclavas, Sweaters), And Supportive (About, etc)

    A flexible Shopify architecture to support Seasonal capsules and Core essentials

All while keeping the interface clean, modern, and conversion-focused.

Design to Build

We created a warm, cinematic homepage that communicates emotion first, shopping second.

We structured collections for quick scanning and easy comparison

Clean 2-column mobile grid

Badge for hand-knitted items

feels like scrolling through

a warm family photo album

Simple size selection UI for kids (1–3 y, 3–7 y)

RESULT SUmmary

Mille now has a streamlined, mobile-first shopping experience with improved product discovery, consistent UI patterns, and significantly faster page performance across devices

  • Stronger pathways for Kids / Women / Accessories
  • Higher trust with size, material, and care clarity
  • Optimized mobile experience for Instagram traffic
  • Faster shopping flow with improved product discoverability

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SEE ALL OUR WORK

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